Voices of the Industry, Pioneering New Frontiers in Wood-Based Panels: The 2026 China Panel Industry Summit and Golden Craftsman Awards Ceremony Were Held with Great Splendor!

2026-07-21 Source: China Wood Industry Network News Department

On July 20, the “Craftsmanship Meets Product” 2026 China Panel Industry Summit and Golden Craftsman Awards Ceremony was grandly held, hosted by China Wood Industry Network, sponsored by Senfuli, and supported by Bosun Board, Qianshan Board, and Xingang Group. The event brought together macroeconomic research experts, leading enterprises deeply rooted in manufacturing, B2B cross-border digital marketing service providers, and management consulting firms specializing in the home‑building materials sector. Throughout the conference, craftsmanship and product quality served as the central themes, offering an in-depth analysis of the industry’s comprehensive roadmap for navigating economic cycles, achieving differentiated market breakthroughs, and pursuing global brand expansion.

At the same time, the annual Goldsmith Awards ceremony was inaugurated, honoring with the industry’s highest accolades the pragmatic pioneers who uphold meticulous craftsmanship and embrace innovation, thereby illuminating a path of high-quality development for China’s man-made board industry—one that balances long-term vision with tangible results.

Viewing the Big Picture: Decoding the Industry’s Underlying Fundamentals Within the Macro Cycle

Li Jiafeng, President of the China Timber and Wood Products Circulation Association, Zhang Youwen, Secretary-General of the Hangzhou E‑Commerce Association, and Li Yujiao, Chairwoman of China Wood Industry Network, took to the stage in succession to deliver remarks. They articulated their perspectives from three key angles—top‑level industry planning, digital‑e‑commerce empowerment, and end‑to‑end services provided by specialized platforms—while sharing cutting‑edge insights and industry assessments on topics such as green intelligent manufacturing, cross‑sectoral industrial collaboration, and digital transformation. Their contributions progressively outlined a vision of symbiotic and mutually beneficial industry development, anchoring the summit around the central theme of unity, synergy, and coexistence.

Li Jiafeng, President of the China Timber and Wood Products Circulation Association

Zhang Youwen, Secretary-General of the Hangzhou E-Commerce Association

Li Yujiao, Chairwoman of China Wood Industry Network

At the outset of the summit’s sharing session, the discussion moved beyond the narrow confines of the panel‑board industry, adopting a broader economic perspective to help all attendees navigate the uncertainties ahead. Liang Run, Chief Allocation Officer at Minsheng Securities, was invited to take the stage to deliver an in-depth presentation on macroeconomic analysis and asset allocation, focusing on three core dimensions: an overview of global macroeconomics, domestic macroeconomic trends and policy directions, and the performance and allocation rationale of major asset classes.

Liang Run, Chief Allocation Officer at Minsheng Securities

Drawing on current domestic and international macroeconomic trends, capital market dynamics, and the performance of real estate and equity markets, the presentation examines the state of the real economy amid macroeconomic volatility. It offers an in-depth analysis of the interplay between the broader macro environment and the real sector, squarely addressing key challenges facing industry development in today’s market—such as adjustments to supply‑and‑demand structures, shrinking profit margins, and fluctuations in overseas markets—and provides enterprises with professional, pragmatic insights and strategic guidance for optimizing cash‑flow management, rationally planning production capacity, coordinating domestic and international market resources, and mitigating cyclical market risks.

Frontline panel manufacturers, who spend years rooted in the workshop and on the sales channels, often find themselves confined to the narrow confines of single‑point operations. Yet this macro‑level sharing has helped everyone recognize that the panel industry is never an isolated manufacturing sector; its ups and downs resonate in lockstep with the broader economic environment. Only by understanding market cycles can one build momentum in good times and maintain steady course during downturns.

Upholding Craftsmanship: Partnering with Industry Leaders to Explore a Path of Differentiated Growth

Having completed the forward‑looking strategic overview, the summit officially moved on to the session dedicated to real‑world industry insights—grounded in the very foundations of the sector. A lineup of seasoned practitioners, deeply engaged in niche segments of the panel‑board value chain, took to the stage one by one to share their stories of steadfast commitment and steady progress in the field.

Jiang Quanjian, General Manager of Longshi Panel, is committed to the long-term development of the brand, adhering to an IP‑driven branding strategy and leveraging operational excellence to fuel growth. By cultivating a distinctive brand identity and implementing meticulous, omnichannel operations, he translates brand influence into sustainable market competitiveness. Zhang Peng, Deputy General Manager of Marketing at Qianshan Group, has anchored the company’s new strategic theme—“Qianshan: Leap Beyond”—on user‑centric thinking to redefine the brand’s growth trajectory. He is driving the seamless integration of digital technologies with offline channels, effectively addressing industry challenges such as disconnects between production and sales and mounting inventory pressures. Meanwhile, Jiang Xiangguo, Marketing Director at Xingang Group, remains steadfast in pursuing green‑focused innovation. He conducts an in‑depth review of the R&D and iterative evolution of the company’s flagship biomimetic adhesive, while also tackling the complex issue of channel expansion. Through a three‑pronged, systematic empowerment framework encompassing product, design, and marketing, he provides targeted support to partners, helping them overcome developmental bottlenecks and unlock value‑creating growth.

General Manager of Longshi Panel, Jiang Quanjian

Zhang Peng, Deputy General Manager of Marketing, Qianshan Group

Jiang Xiangguo, Marketing Director of Xingang Group

Brand strategy paves new pathways and ushers in a fresh chapter for industry development, building the momentum needed for sustained growth. Yet what truly enables companies to navigate market cycles and establish a solid foothold in their sectors are unwavering dedication to core industries, uncompromising attention to quality, and continuous technological innovation.

Chen Shixin, Marketing Director of Ruihong Group, advocates breaking the cycle of cutthroat competition through craftsmanship, emphasizing deep cultivation and meticulous construction to forge a sustainable path of small‑but‑beautiful excellence. He calls for abandoning short‑term price wars, instead investing in painstaking attention to detail to solidify a product’s core value, and adopting a long‑term, industry‑focused approach to rise above vicious competitive dynamics—thereby earning genuine premium pricing and strong market reputation. Shu Bing, General Manager of the Press‑Bonding Division at Pruit, keenly recognizes the evolving aesthetic trends in home‑furnishing consumption and the growing momentum of high‑end customization. By concentrating on advancing veneer‑finishing technologies, he has developed end‑to‑end, high‑end upgrade solutions—from color and pattern design to complementary manufacturing processes—helping the industry seize incremental opportunities in the premium segment and driving the sector toward deeper refinement and higher‑end sophistication.

Chen Shixin, Director of Marketing at Ruihong Group

Shu Bing, General Manager of the Pratt Lamination Division

All our insights are rooted in the fundamentals of panel manufacturing, spanning from substrate innovation and meticulous workshop production to finished‑product performance and surface‑finish aesthetics—comprehensively covering the entire production value chain. Each perspective is a hard‑won, real‑world lesson forged through years of navigating market ups and downs. This also reveals an enduring truth: for the industry to break through its current challenges, the answer always lies in steadfast, long‑term dedication to deepening product expertise and refining manufacturing processes.

Empowering New Growth: Professional, Integrated Services to Address Gaps in Both Internal and External Industry Development

Beyond sharing insights into the fundamentals of manufacturing, the summit ushered in a new chapter of industrial empowerment. Three leading professional service firms—Yihai Chuangteng, Sanyuan Dao, and Saizhi Bole—took to the stage, addressing the panel‑board industry’s critical gaps in supporting services across three core dimensions: expanding external markets, cultivating internal talent, and leveraging capital. Together, they have established a comprehensive growth framework that broadens market access, builds a robust talent pipeline, and harnesses the power of capital.

For panel‑manufacturing companies looking to expand internationally, Yin Xiaojian, Director of the Strategic Innovation Department at Yihai Chuangteng, presents a comprehensive digital‑export strategy. Breaking away from the traditional model of relying solely on OEM/ODM production, he meticulously outlines a complete roadmap that encompasses overseas online marketing, local channel development, and the building of proprietary brands—helping domestic panel manufacturers shed their low‑end processing image and enabling Chinese panel brands to truly reach households around the world.

Yin Xiaojian, Director of the Strategic Innovation Department at Yihai Chuangteng

The板材 industry is broadly grappling with a severe talent drain, and many companies continue to rely on a largely ad hoc approach to supporting their distributors, lacking systematic development programs. Liu Feng, founder of Sanyuan Dao Management Consulting, directly addresses two critical shortcomings by systematically deconstructing the complete methodology for establishing and sustainably operating a corporate business school. His approach precisely aligns with the growth needs of employees at different levels, leveraging a standardized, long‑term training framework to mitigate the risk of talent gaps and fortify organizational resilience for sustained business success.

Liu Feng, Founder of Sanyuan Dao Management Consulting

Capital is the core enabler of industrial upgrading and a pivotal force for panel‑manufacturing enterprises to break through developmental bottlenecks and achieve self‑driven growth. Fang Yuan, General Manager of the Value‑Added Services Division at Zhejiang Saizhibole, offers an in-depth analysis of how integrated business information systems deliver core value—reducing costs, boosting efficiency, enabling precision operations, and standardizing management—while pragmatically deconstructing the implementation roadmap. Drawing on the current realities faced by panel manufacturers—such as loose management practices, fragmented data silos, and difficulties in accessing capital—he systematically outlines a tailored pathway for capital‑driven development. He clearly articulates how to seamlessly integrate real‑world operations, digital empowerment, and strategic capital deployment, providing traditional panel companies with a clear, actionable framework for transformation, model evolution, and scale expansion.

Fang Yuan, General Manager of the Value-Added Services Department at Zhejiang Saizhi Bole

The three expert presentations complement one another, creating a synergistic effect that precisely addresses the industry’s most pressing pain points and core vulnerabilities, while deeply aligning with panel‑manufacturing companies’ time‑honored commitment to meticulous production, refined product development, and painstaking process optimization. On the one hand, this approach helps firms stay true to their mission of building high‑quality products, bolstering their confidence in delivering superior offerings; on the other, it integrates multifaceted resources—capital, distribution channels, and talent—to refine existing business strategies, unlock greater growth potential, and enable panel manufacturers to navigate the wave of iterative transformation with resilience, advance steadily, and achieve lasting, sustainable success.

Poly‑Symbiosis: Multiple rounds of contract signings have taken root, weaving a collaborative ecosystem across the industrial chain.

The entire summit concluded with two rounds of signing ceremonies, marking a pragmatic step forward in industrial collaboration. The concrete outcomes of these partnerships underscore that the era of going it alone is over; symbiotic cooperation among industry players will be the dominant trend of the future.

At the inaugural signing ceremony for strategic partnerships with China Wood Industry Network, Li Yujiao, Chairwoman of China Wood Industry Network, signed strategic cooperation agreements with Longshi, Fuyu, Guanmei Senyuan, Chuandaolao, Jinliyuan, Xinbaishida, Huamu New Materials, Fengshou Jixiang, and Xinghui Panel. This round of signings bridges the upstream technology supply chain with the midstream panel‑manufacturing sector, bringing together key players in areas such as intelligent production equipment, formaldehyde‑free substrates, and high‑end surface‑finishing technologies. By establishing long-term partnerships with panel manufacturers, these agreements aim to accelerate the integration of cutting‑edge technologies into production lines, thereby continuously elevating the overall technological standards of China’s panel‑manufacturing industry.

At the signing ceremony for the second round of the Goldsmith Ranking’s supporting partners, China Wood Industry Network sealed agreements with Tubaobao, Moganshan, Paiyangshan, Jiejia, Sanshuke Xiaosen Board, Kangyuan Oasis, Hongxiang, and Perola. As benchmark enterprises in the industry—boasting strong brand influence, green manufacturing capabilities, and a comprehensive market presence—the participating companies have established deep collaboration with China Wood Industry Network. Leveraging the platform’s strengths in industry outreach, resource networking, and cross‑sectoral synergy, they will harness the leading role of these top-tier firms to jointly build a healthy, sustainable ecosystem for the wood-based panel industry.

The two‑stage signing has woven together a complete industrial chain—spanning upstream technology supply, midstream panel manufacturing, and downstream supporting services—creating an interdependent, mutually reinforcing ecosystem. This clearly underscores the core vision of this summit: the long-term development of the engineered wood panel industry will never hinge on any single company’s isolated breakthrough; only through concerted collaboration across the entire value chain and seamless resource sharing can the sector navigate industry cycles and advance toward broader prospects for growth.

Subsequently, the 2026 Goldsmiths List was officially unveiled. This ranking does not use company size as its sole criterion; whether it’s an industry leader or a small-to-medium-sized brand deeply rooted in a niche segment, sustained dedication and expertise are duly recognized. The selection process is grounded in craftsmanship, innovation, and a long-term perspective, and eight major awards were presented on the spot: Eco-friendly board Top ten brands, Furniture board Top ten brands, top ten brands in the maternal and infant health panel category, top ten brands trusted by consumers in the panel category, Particleboard Top ten brands, top ten eco-friendly板材 brands, top ten whole-house custom板材 brands, and top ten artisan‑crafted板材 brands—each honors industry professionals who steadfastly deliver quality work throughout the supply chain.

Amid the painful phase of industry transformation, the competitive landscape has already been reshaped. The accolades bestowed by the Goldsmith Ranking and the concrete cooperation agreements signed are both signals of the industry’s upward trajectory. This summit aims to establish a platform for dialogue that bridges macro-level analysis with frontline industrial practice, guiding the sector beyond localized operational challenges, identifying sustainable pathways for breakthroughs, and advancing a comprehensive journey from cognitive upgrading to cross‑industry collaboration.

Though the grand event has come to a close, our pursuit of excellence continues. We hope that all professionals in the wood-based panel industry will set out once again, united by a shared vision—dedicating themselves to refining their products, working hand in hand to build a robust industrial ecosystem, and collectively driving the sector beyond the trap of homogenized competition, toward a new future marked by higher quality and greater global competitiveness.

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