"From a Single Board to 10 Billion Yuan"—Rongan Xiangshan Wood Powers Half of China's National Xiangshan Industry

2025-10-24 Source: Rong'an Release

Recently, at the Guangxi Yanxing Wood Industry's 5G-enabled smart production line within the Rong'an Guangxi Xiangshan Ecological Industrial Park, robotic arms precisely pick up materials. Snowboard Send in Hot Press Machine , after undergoing automated cutting, pressing, quality inspection, and other processes,一个个环保香杉 Eco-friendly Board "Rapidly taking shape. 'In the first half of this year alone, we secured 150 million yuan in orders from trade fairs, and our annual output value is expected to surpass 350 million yuan,' said Feng Aichen, the company’s general manager, perfectly illustrating the explosive growth of Rongan Xiangshan's industry."

Today, Rong'an not only proudly holds the title of "China's Home of Fragrant Fir Boards," but has also earned the honor of being recognized as "China's Fragrant…" Cedar wood Known as the "Capital of Eco-Boards," the region boasts 1.39 million mu of undulating fragrant cedar forests, home to a thriving cluster of more than 230 processing enterprises. Together, they produce over 2.2 million cubic meters of solid-wood eco-boards annually. By 2024, the industry's total output value across the entire value chain had reached 15.72 billion yuan, making this area the dominant force in China's fragrant cedar sector—and truly transforming its story from "a single board" to "a 10-billion-yuan industry."

On October 21, workers were bustling about on the fragrant cedar board production line inside the factory premises of Guangxi Yanxing Wood Industry Co., Ltd.

Resource foundation: A thousand-year-old cedar forest nurtures fertile ground for industry.

Rongan is situated in the low hills and rolling terrain of northern Guangxi, where its mild, humid climate and unique soil conditions have nurtured high-quality fragrant cedar resources. The local history of cultivating cedar trees dates back more than 400 years. Today, the region boasts cedar forests with a total standing volume exceeding 10 million cubic meters, and its annual harvest capacity remains consistently above 600,000 cubic meters. This not only accounts for 45% of Guangxi province's total production but also makes up over 60% of Liuzhou city's output.

“In the past, growing fir trees depended entirely on weather conditions; now, it’s all about technology.” Lin Nong Xiao Hua pointed to his 80-acre fir forest at the Muji Village planting base in Banlan Town and explained. Relying on the technical support from the Xishan Forestry Farm’s national-level superior seed base, Rongan has successfully shortened the maturation cycle of fragrant fir trees from 20 to just 12 years through scientific seed selection and advanced breeding techniques. As a result, timber yield per acre has surged from 7 cubic meters to over 12 cubic meters, boosting net profits by an impressive 40%. To date, the forestry farm has cultivated more than 1,000 varieties of high-quality fir seeds, delivering premium stock to farmers time and again. Nursery plants Over 60 million plants, solidifying the resource foundation for industrial development.

On October 21, Lu Song, Deputy General Manager of Rong'an County Dafushan Wood Industry Co., Ltd., was inspecting the boards on the production line.

Technology empowers the leap from "rough processing" to "intelligent manufacturing."

Stepping into the workshop of Dafenglin Wood Industry, you won’t find the usual noisy scenes typical of traditional woodworking operations—instead, a single-operator 5G-enabled smart production line precisely controls every step of the process, from raw materials to finished products. "We’ve achieved ‘order-based production with zero inventory,’ and we’ve established long-term partnerships with high-end brands like Sofia," revealed Lu Song, the company’s deputy general manager. This intelligent transformation isn’t an isolated case in Rongan; currently, more than half of the county’s 63 large-scale enterprises have already completed automation upgrades, boosting their annual production capacity by over three times compared to conventional models.

Technological innovation continues to enhance the added value of our products. In the processing stage, leading enterprises like Guangxi Zhuangxiang Wood Industry Co., Ltd. have established stringent standards—comprising 43 meticulous production steps and a 90-day cycle—while three companies have earned China's Green Product Certification, enabling their products to seamlessly integrate into the supply chains of top brands such as Oppein and Sofiya. Market expansion has yielded remarkable results: At the inaugural Xiangshan Board Ordering Fair held in 2025, businesses from nine provinces across China gathered, resulting in on-site contracts worth 576 million yuan. Meanwhile, companies like Rongjia Crafts saw their export orders surge by 31% year-on-year, with products now reaching international markets including the United States, France, the Netherlands, Egypt, Singapore, South Africa, Nigeria, and the UAE. Notably, Guangxi Zhuangxiang Wood Industry Co., Ltd.'s "Environmentally Friendly Functional Eco-Board Manufacturing Technology" was awarded second prize in the Guangxi Science and Technology Progress Award. This cutting-edge technology equips their products with superior antibacterial and anti-mold properties, earning them 24 national patents and achieving a daily production value nearing 1 million yuan. In April 2025, Rongan took the lead in unveiling China's first comprehensive Xiangshan wood industry-wide standardization system, covering everything from high-quality seed cultivation to finished-product testing. This groundbreaking initiative sets a new benchmark for the industry, paving the way for higher-quality, more standardized, and globally competitive growth. Indeed, technological innovation is driving the Xiangshan wood industry toward greater standardization, sophistication, and internationalization—bolstering its market competitiveness every step of the way.

On October 22, Ye Xinzhong, Chairman of Guangxi Zhuangxiang Wood Industry Co., Ltd., was inspecting the finished board materials.

Policy provides support, enabling the "Golden Shoulder Pole" to shoulder the critical responsibility of revitalizing towns and villages.

“Businesses were short on funds, but the government helped us secure a loan of over 50 million yuan within just one week,” said Rong Bo, Deputy General Manager of Guangxi Zhuangxiang Wood Industry Co., Ltd., capturing the warmth of Rongan’s business environment. The locally implemented “Chief Service Officer” system assigns a county-level leader to oversee services for each key enterprise, while more than 100 dedicated professionals form a specialized team committed to addressing production challenges with the guiding principle: “We’ll show up when called, be ready to assist at any time, and deliver on every promise.”

The benefits of industrial development are now reaching countless households. Guangxi Zhuangxiang Wood Industry Co., Ltd. has directly hired and employed 87 people from 13 poverty-alleviation villages, boosting their annual income by more than 40,000 yuan per person. Over the past three years, the company has donated 300,000 fir seedlings, encouraging 368 farming households to join the planting initiative and securing guaranteed purchase agreements for their crops. Today, the Rong'an fragrant fir industry has created employment opportunities for 15,000 people—roughly 6% of the county's total population—establishing a mutually beneficial "enterprise + base + farmer" partnership model. This innovative approach is turning the "green bank" into a true "golden burden," driving rural revitalization forward.

The scene from the 20th Anniversary Celebration of Zhuang Elephant and the 2025 Global Dealer Conference, captured on March 18.

Brand Transformation: From "Regional Specialty" to "National Benchmark"

At the 2025 Zhuangxiang Global Distributor Conference, more than 500 domestic and international business representatives gathered in Rongan to witness the growing international influence of this county-level brand. Today, "Rongan Xiangshan" has expanded beyond its original single-sheet products into a diverse range of offerings, including custom furniture and home décor accessories. Leading enterprises like Guangxi Zhuangxiang Wood Industry Co., Ltd. have established over 600 retail outlets nationwide, and at the inaugural 2025 order-planning event, the company secured contracts worth an impressive 576 million yuan.

“Focusing vigorously on industry and revitalizing manufacturing is Rong’an’s long-term strategy,” said Yu Fujian, Secretary of the Rong’an County Party Committee. He added that the next step will be to continuously refine standards across the entire industrial chain, fostering seamless integration between the fragrant cedar industry and emerging sectors such as forest tourism and health & wellness services. The goal is to push the total output value of the entire industrial chain beyond 20 billion yuan by 2026, ensuring that this “green golden shoulder pole” carries even higher-quality development into the future.

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