The Yimeng Spirit Empowers High-Quality Development of the County-Level Wood Industry

2026-07-06 Source: Municipal Media Center

Linyi is a red‑rich land that has nurtured the Yimeng Spirit. Local entrepreneurs have infused this spirit—characterized by the unity of Party and people, deep bonds between the military and civilians, seamless integration, and shared destinies—into industrial upgrading. From the historic “small pushcart” miracle of supporting the front lines to today’s breakthroughs in industry, the Yimeng Spirit has become a powerful driving force behind high‑quality county‑level development. As the home‑furnishings sector evolves toward “health and odor‑free” solutions, the Senggu Odor‑Eliminating Board brand, founded by a post‑90s young man from Yimeng, vividly exemplifies the practical vitality of the Yimeng Spirit in the new era.

In early summer, stepping into the Bianqiao High-End Wood Products and Home Furnishings Industrial Park at the foot of Mount Meng, one can hear the steady hum of machinery inside the factory of Shandong Kangdi Decorative Materials Co., Ltd., where Liu Zhipeng is leading his technical team in developing cutting-edge, health‑focused “odor‑neutralizing” breathable panels.

Breaking the Impasse: Strategic Choices Amid Triple Pressures

“The era when the traditional wood industry relied on scale, production capacity, and price competition has come to an end,” says Liu Zhipeng, who maintains a clear-eyed assessment of the industry’s shifting landscape. Today, the confluence of three major forces—adjustments in the real estate sector, rising consumer demand for health‑focused products, and increasingly stringent environmental regulations—has pushed the traditional wood industry’s growth model—built on scale expansion, low‑price competition, and resource‑intensive production—to its limits.

In 2025, Liu Zhipeng, who has spent 28 years deeply immersed in the wood industry, accurately assessed industry trends and squarely confronted the challenges of market transformation. Breaking down traditional departmental silos, he drew key personnel from R&D, production, and marketing to form cross‑functional brand‑building teams. These teams zeroed in on the industry’s persistent pain points—strong off‑gassing, residual formaldehyde, and poor stability—in conventional wood panels. Proactively engaging external high‑caliber expertise, he invited leading Beijing‑based industry experts to provide on‑site guidance and established a “flexible talent‑attraction” collaboration framework, infusing internal innovation with the dynamism of external insights.

Tackling the Challenge: From “Passive Formaldehyde Prevention” to “Proactive Odor Removal”

“Costs can be calculated, but health cannot be compromised.” As the project leader responsible for tackling key technical challenges, Liu Zhipeng fully understands the significance of technological breakthroughs. He has spearheaded collaboration with the Chinese Academy of Forestry, encouraged technical staff to proactively take ownership of difficult problems, and ensured the orderly and effective implementation of the “challenge‑based recruitment” approach.

After months of iterative experimentation, the team innovatively adopted a water‑washing physical process to eliminate wood’s natural off‑odors at the source, embedding the “odor‑free” concept into the very first production step. This marked a leap from “passive formaldehyde control” to “proactive odor removal.” Meanwhile, the team also incrementally increased the pressure on the press line by 20%, raising the substrate density to 680 kg/m³, resulting in denser panels with significantly improved resistance to deformation.

“At the heart of a brand lies trust, and standards are the vehicle through which that trust is built.” Led by Liu Zhipeng, his team has set rigorous internal standards, ensuring their products successfully earned dual certifications from China National Inspection Group—both the “Product Health Certification” and the “Child-Friendly Product Certification”—thereby solidifying the brand’s foundation with authoritative validation.

Inheritance: The Contemporary Echoes of the Yimeng Spirit

From product‑centric to brand‑driven, and from pursuing scale to creating value—Liu Zhipeng’s transformation has not been a solitary endeavor. “One person may walk fast, but a group can go far. Our innovative team owes its success to the nurturing spirit of Yimeng, that red‑hot land that has long sustained us,” he remarked with emotion.

In Liu Zhipeng’s view, the core essence of the Yimeng Spirit in the new era—“unity between the Party and the people, overcoming difficulties through collective effort, and daring to lead the way”—is precisely the spiritual code that drives enterprises to break through with innovation. From the “small pushcart” that ushered in a miracle of supporting the front lines to the “odor‑removal board” that blazed a new trail for the industry, what has changed is the backdrop of the times, while the underlying spirit of striving remains unchanged.

Today, “odor‑free” breathable panels are expanding from the Yimeng Mountains into broader markets, setting a benchmark for Pingyi’s wood‑industry transformation through green innovation and enabling the city to break new ground in the high‑end panel and green‑smart furniture sectors—key pillar industries that have taken root on this red‑hot land.

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Editor: Fang Fang