Longshì Cháozhuāng Board Materials' Jiang Quanjian: Leveraging Trendy Fashion Positioning + System Empowerment to Shape a New Momentum for Brand Growth

2025-10-11 Source: China Wood Industry Network News Department

At the 2025 Linyi Wood Expo, Longshi Trendy Decorative Boards' booth undoubtedly stood out as one of the highlights—boasting a sleek and sophisticated exhibition design that showcased a curated selection of internationally trendy wood veneer options. From natural, soothing woodgrain patterns to warm, elegant earth-tone hues, the display vividly highlighted the unique charm of "trendy aesthetic" design. In an industry where competition is intensifying and consumers are increasingly demanding both eco-friendliness and cutting-edge aesthetics, Longshi Trendy Decorative Boards has managed to carve out a distinct niche in recent years, thanks to its bold "trendy" positioning and innovative product philosophy. This time at the Linyi Wood Expo, we had the opportunity to interview Jiang Quanjian, General Manager of Longshi Trendy Decorative Boards, delving deep into how the brand is reshaping conventional perceptions of the traditional wood panel industry with its forward-thinking approach—and how its groundbreaking "Six Easy, Six Light" system is helping create tangible value for both consumers and partners, revealing the core strategies behind Longshi Trendy Decorative Boards' comprehensive transformation and growth.

Trendy Apparel Positioning: Breaking Industry Stereotypes, Reimagining the Young Image of Board Brands

When people think of板材, most still picture something traditional, heavy, and lacking in design flair. Yet, Longshi Trendy Decorative Panels are determined to shake up the industry and redefine what this category can offer. In an interview, Jiang Quanjian explained that as the younger generation becomes the primary force driving home-decoration spending, their demand for home products has long surpassed mere functionality—they now crave aesthetics, individuality, and a strong sense of trendiness. And Longshi’s positioning of its trendy decorative panels perfectly aligns with this evolving market trend.

To bring trendy home décor to life, Longshi has undertaken a comprehensive transformation of its decorative panels—from product design to brand communication. On the product level, Longshi has moved beyond the conventional monotony of colors and textures in traditional panels, introducing popular elements such as the Morandi color palette and Wabi-Sabi-inspired textures. This has resulted in several new panel collections that perfectly align with young people’s aesthetic preferences for home interiors. Additionally, Longshi has collaborated with trendy lifestyle IPs to create limited-edition, signature panels—turning these panels from mere background pieces in home decor into stylish, personality-driven fashion items. “We hope that when consumers choose Longshi’s trendy panels, they not only meet their functional needs for home renovation but also resonate deeply with the brand’s vibrant, forward-thinking lifestyle ethos,” emphasized Jiang Quanjian.

In brand communication, Longshi Trendy Decorative Panels has also stepped beyond the traditional promotional framework of building material brands, actively expanding into channels where younger audiences gather—such as short-video platforms and social e-commerce. By sharing content like home renovation case studies and trendy design analyses, the brand has established deep engagement with young consumers. This strategic positioning as a "trendy" brand not only sets Longshi apart from many conventional competitors but also successfully taps into the vibrant young consumer market, injecting lasting vitality into the brand.

Six Iterations, Six Priorities: Centering on User Needs to Build a Comprehensive Value System Across the Entire Journey

If we say that the trendy design positioning of Longshi’s trendy panels embodies the brand’s external appeal to attract consumers, then the Six Easy, Six Light system represents the brand’s intrinsic strength that fuels its growth. During the interview, Jiang Quanjian elaborated in detail on the essence of this system, explaining that its development has always been centered around user needs—streamlining everything from product manufacturing to end-customer services—in order to significantly reduce costs for both consumers and partners while enhancing their overall experience.

"Six Easies" refers to easy selection, easy design, easy processing, easy installation, easy maintenance, and easy collaboration. It addresses real-world pain points by considering both the entire consumer renovation process and the operational needs of our business partners. To tackle consumers' challenges in choosing the right板材 (board materials), Longshi Trendy Decorative Boards has established a comprehensive product showcase and consultation system. Through online 3D previews and offline sample experiences, consumers can effortlessly discover products that perfectly match their requirements. Meanwhile, to help partners overcome difficulties in processing and installation, the brand offers professional technical training and standardized guidance on processing procedures, making it easier to handle complex tasks and significantly boosting construction efficiency.

Liu Qing focuses on delivering a lightweight experience—lighter decision-making, lower costs, reduced inventory, streamlined operations, simplified after-sales support, and minimized burdens—thereby further easing the load for both users and partner customers. Take distributors as an example: Longshi Trendy Decorative Panels leverages its flexible supply-chain system to accommodate small-batch order production, helping distributors alleviate inventory pressures. At the same time, the brand provides comprehensive, one-stop after-sales support, significantly cutting down the post-sale responsibilities of partners and making their business operations smoother and more manageable. General Manager Jiang Quanjian emphasized: "Through our 'Six Easy, Six Light' approach, we aim to ensure that consumers encounter fewer worries, spend less money, and face fewer hassles during their home renovation process—while enabling our partners to enjoy low-risk, high-reward, and highly user-friendly business operations. This is not only the key to building Longshi's core competitive edge but also our steadfast commitment to both our customers and collaborative partners."

From breaking through with its differentiated positioning in trendy home furnishings to building the "Six Easy, Six Light" system, Longshi Trendy Decorative Panels has forged a development path that aligns perfectly with industry trends and meets consumers' evolving needs. Looking ahead, as the home furnishing consumer market continues to upgrade, Longshi Trendy Decorative Panels is poised to further deepen the essence of "trendy design," refine its "Six Easy, Six Light" system, and relentlessly innovate both products and services. This will deliver a more fashionable and convenient home experience to consumers while injecting fresh momentum into the growth of the panel industry. Moreover, this user-centric, innovation-driven development philosophy will remain the key to Longshi Trendy Decorative Panels' ongoing leadership in the competitive market, propelling the brand toward even higher-quality growth and success.

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