[Exclusive Interview] Mo Fan, Deputy General Manager of Xiangsheng Co., Ltd.: Let “Paiyang Mountain” Bring Beautiful Living Experiences to Thousands of Households

December 1, 2025 | Source: News Department, China Wood Industry Network

High-quality boards from state-owned enterprises—Zhenpin Paiyangshan! At the recently concluded 2025 Guangxi International Forest Products and Wood Products Expo, Xiangsheng Co., Ltd., as the first forestry enterprise directly under the Guangxi regional government to be listed on the stock exchange, not only showcased its star product lineup under the brand Paiyangshan, wowing the entire audience, but also successfully held the launch event for its new Aegis FOSB product. With its cutting-edge products and innovative technologies, Xiangsheng has rightfully become the center of attention at this year’s expo.

Xiangsheng Shares Aegis FOSB New Product Launch Event

Four Star Products Directly Address Market Pain Points

Now Particleboard The industry is entering a period of concentrated capacity release, and market competition is intensifying. Amidst the price wars driven by a proliferation of homogeneous products, Xiangsheng Shares has resolutely broken away from the “involution” trend, choosing instead to return to the fundamental needs of users. By adopting a differentiated strategy centered on board materials, the company is leading the industry’s upgrade, offering products that combine exceptional quality with distinctive features—precisely meeting consumers’ aspirations for a better living environment.

At the exhibition, Xiangsheng Shares’ “Payangshan” brand FOSB product series—comprising “Xiangshanbao,” “Payanghong,” and “Eucalyptus All-in-One”—along with the newly launched “Aegis FOSB,” formed a “four-star product lineup” that drew crowds of visiting exhibitors and became the focal point of intense inquiries. Speaking about these star products, which embody both craftsmanship and innovation, Mo Fan, Deputy General Manager of Xiangsheng Shares, spoke knowledgeably, meticulously analyzing the unique advantages of each product one by one.

Xiangshanbao is a high-quality incense. Cedar wood “From the veneer layers and sub-veneer layers all the way down to the core layer, we’ve implemented a complete peeling process,” explained Mo Fan. “This fully peeled approach not only makes the wood surface smoother and more refined, highlighting the visual appeal of ‘returning to nature,’ but also enhances the product’s durability and stability, providing an excellent foundation for subsequent processing and coating.”

Addressing the common pain point of board materials easily deforming in humid environments, Pai Yang Hong has provided a perfect solution. This product features a genuine five-layer rainbow laminating process and, according to authoritative testing, exhibits an water absorption swelling rate of no more than 8% after 24 hours. This effectively minimizes issues such as deformation and cracking caused by humidity fluctuations, achieving both aesthetic appeal and durability—making it the ideal choice for high-end home furnishings.

Health and environmental friendliness are now the core demands of consumers when selecting home materials. Anquan Whole-Home precisely targets this demand by carefully selecting fast-growing, FSC-certified materials. Eucalyptus wood Its eucalyptus wood fibers retain the wood’s natural antibacterial components, and it employs MDI eco-adhesive technology with no formaldehyde added. The formaldehyde emission level is better than the national ENF standard (≤0.025 mg/m³), meeting the world’s strictest environmental standards and safeguarding consumers’ health in their home environments from the very source.

The newly launched Aegis FOSB product represents another major breakthrough for Xiangsheng Shares in product innovation. This product pioneers an integrated “seven-fold protection” technology that synergistically combines seven key functions: low formaldehyde, moisture resistance, mold prevention, antibacterial properties, insect resistance, flame retardancy, and odor elimination. At the same time, it precisely balances functional performance with the physical and mechanical properties of the board material, thereby addressing three core industry challenges—insufficient environmental friendliness, single functionality, and limited applicability to specific scenarios—in one fell swoop. The product is widely suitable for humid areas, public spaces, outdoor leisure platforms, landscape cabinets, and more. By integrating multiple functions, it breaks through traditional usage boundaries and comprehensively meets the multi-dimensional needs of consumers, manufacturers, and the entire industry.

The synergy between the two intelligent manufacturing bases builds strong, high-quality capabilities.

From Xiangshanbao, the “natural guardian” of healthy homes, to Paiyanghong, the high-end custom solution that boasts both stunning aesthetics and exceptional performance; from Aegis FOSB, the all-in-one “seven-defense integrated system” for every space, to Anquanwu, the versatile, fully-customizable solution for your entire home—behind these outstanding product offerings lies Xiangsheng’s robust intelligent manufacturing capabilities.

As a state-owned holding enterprise under the Forestry Bureau of the Guangxi Zhuang Autonomous Region, Xiangsheng Co., Ltd. has always integrated its corporate social responsibility into its very essence of development and firmly adheres to the development philosophy that “science and technology are the primary productive force.” Through independent R&D and innovation, as well as in-depth “industry-academia-research” collaborations with institutions such as the Chinese Academy of Forestry, the Guangxi Academy of Sciences, and Guangxi University, Xiangsheng has also introduced production lines from Germany’s Dillinger and Sennheiser-Kompress, adopting world-class hot-pressing technology that fundamentally ensures the durability, stability, and reliability of its products.

In the wave of intelligent transformation, Xiangsheng Shares has stepped up its pace to take the lead, deeply integrating “cloud computing” technology into its production processes and precisely controlling all key parameters in particleboard manufacturing. This not only significantly boosts production efficiency but also enables rapid responses to customers’ “personalized needs,” providing highly efficient solutions for the customized market. Notably, Xiangsheng Shares’ intelligent computing-integrated solution for oriented strand board has been included as a key project under Guangxi Zhuang Autonomous Region’s “Artificial Intelligence + Manufacturing” initiative, setting a benchmark case for intelligent transformation across the industry.

Today, Xiangsheng Co., Ltd. boasts two major production bases: its Ningming headquarters and the Huanjiang demonstration base. With an annual output of over 700,000 cubic meters of high-end particleboard, the company has established a development model characterized by synchronized resonance and concerted efforts from its two bases. It has also earned numerous national-level honors, including “National High-Tech Enterprise,” “National Green Factory,” and “Enterprise Recognized for Outstanding Smart Manufacturing Scenarios.”

Leveraging its robust intelligent manufacturing capabilities, Xiangsheng Co., Ltd. has developed a diverse product portfolio that includes homogeneous ultra-high-density particleboard (LSB), three-layer oriented strand board (OSB), and five-layer decorative-oriented strand board (FOSB). This comprehensive product lineup fully meets market demands for FSC certification, P2 grade, F4-star rating, ENF formaldehyde-free standards, and various moisture-resistant levels. The company has also established solid strategic partnerships with numerous well-known domestic home furnishing brands, including Sophia and Oppein.

Expand overseas markets and accelerate brand building.

As the domestic board market enters a stage of stock-based competition, “going global” has become a critical path for board manufacturers to break through. The robust infrastructure demand in Southeast Asia and the continuously emerging potential for home furnishings in the Middle East undoubtedly represent vast market opportunities. Recognizing these market opportunities, Xiangsheng Shares has adopted a dual-drive strategy—“focusing on the domestic market while expanding overseas”—and is simultaneously boosting its presence in both domestic and international markets.

In the domestic market, Xiangsheng Shares continues to strengthen its market foundation and further enhance its market penetration in Guangxi and neighboring provinces. At the same time, the company is expanding into regions with strong demand for boards, such as East China and South China, steadily increasing its market share. In overseas markets, Xiangsheng Shares clearly focuses on the ASEAN market as its core, gradually extending its reach to other countries along the Belt and Road initiative, and comprehensively enhancing its international service capabilities.

"On the one hand, as a gateway to ASEAN, Guangxi enjoys the dual advantages of favorable geographic location and policy benefits. On the other hand, the forestry industry in the ASEAN region is experiencing strong demand, which aligns perfectly with our positioning as a 'state-owned enterprise specializing in high-quality wood panels'," said Mo Fan when discussing the strategic importance of the ASEAN market.

For this target market, Xiangsheng Co., Ltd. has developed a core strategy centered on “product adaptation plus deep cultivation of distribution channels.” “The ASEAN region has a hot and humid climate. On the product side, we will specifically optimize the moisture-proof and corrosion-resistant properties of our boards to ensure that our products are perfectly suited to local usage scenarios,” explained Mo Fan further. “On the channel side, we’re leveraging Guangxi’s cross-border trade platform with ASEAN to gradually open up the market, bringing ‘Paiyangshan’ products into more ASEAN households and construction sites. In the future, we’ll continue to deepen our cooperation with ASEAN enterprises, enabling our products to gain even wider penetration into the local home decoration and construction sectors.”

“我们将持续强化派阳山‘国企好板材 臻品派阳山’的品牌形象，一方面，除了参展行业展会，还将通过线上新媒体、线下终端体验店等多渠道传递品牌价值，同时推进产品质量认证体系升级，以更高标准巩固‘中国板材国家品牌’公信力；另一方面，我们会加速‘线上+线下’营销模式融合，线上打造直播营销、电商渠道布局，线下深化下游企业战略合作，构建‘体验+服务+销售’一体化的营销体系，让‘派阳山’品牌产品服务万千家庭的美好人居生活。”莫帆语气坚定。

From solidifying the foundation of quality through intelligent manufacturing upgrades to breaking market pain points via product innovation; from expanding market reach with dual-engine drive to strengthening the core of development through brand building—Xiangsheng Shares continues to lead the industry on the track of green development and technological innovation. We look forward to Paiyangshan entering more households both at home and abroad in the future, empowering a better home life and writing an even more brilliant chapter!

Disclaimer: The text of this article is originally written by the News Department of MuYe.com. The images are provided by the respective companies. Should any copyright issues arise, the relevant companies shall be responsible. Copyright holders are kindly requested to contact us, and we will address the matter promptly.