Hunan Xintan Green Panel and Home Furnishing Industry Spurs Towards a 10 Billion Yuan Cluster

Source: China News Network

Walking into the intelligent production line of Hunan Luly Green New Materials Technology Industrial Park in Xintan, Yongzhou, Hunan, piece after piece of formaldehyde-free panels are precisely processed and shipped to domestic and overseas markets.

In recent years, Xintan County's green panel and home furnishing industry cluster, relying on the development path of chain leader leadership, scientific and technological empowerment, and green transformation, has been rated as a cultivation object of "characteristic industrial clusters of small and medium-sized enterprises" in Hunan Province. In 2024, the total output value reached 6.775 billion yuan, with 44 large-scale enterprises gathered, including 15 billion-level enterprises. It is expected that the cluster scale will exceed 10 billion yuan within three years.

Panoramic view of Hunan Luly Green New Materials Technology Industrial Park.

Chain Leader Leadership Cultivates Cluster Enterprises

“When we chose Xintan, we valued its complete industrial ecosystem and precise government services,” said Wang Jianjun, assistant general manager of Luly Wood Industry. Luly Wood Industry's 6 billion yuan green new material technology industrial park project has built two of the largest oriented strand board production lines in Asia, with an annual output of 1.6 million cubic meters of various oriented strand boards, which can be oriented Particleboard With a 65% market share, it firmly holds the leading position in the province, driving the acceleration of upstream and downstream industrial chain aggregation.

“The leading effect of the chain-leading enterprise far exceeds expectations,” introduced a relevant person in charge of the Xintan Industrial Development Zone. Through the “chain-leading enterprise + supporting enterprise” model, the park has formed an industrial ecosystem with Luly as the leader, 107 backbone enterprises as the support, and 37 supporting service enterprises working together. In 2024, the number of cluster enterprises has increased from 128 in 2023 to 145, including 44 large-scale enterprises and 15 billion-level enterprises. The cluster's annual total output value reached 6.77 billion yuan, and the annual tax contribution reached 140 million yuan.

At Jiale Bamboo and Wood Company, the product manager showcased the newly developed environmentally friendly "bamboo replacing plastic" panels. “After our products were included in the provincial promotion catalog, the order volume doubled,” said the manager. Through tiered cultivation policies, Xintan County has emerged 19 provincial-level "specialized, refined, and new" small and medium-sized enterprises and 25 high-tech enterprises, forming an industrial matrix of "leading the way and flying in formation".

Workers check the status of the decorative oriented strand board production line.

Scientific and Technological Empowerment Promotes Intelligent Transformation and Digital Upgrading

In the Academician Wu Yiqiang Innovation Team Studio, a team of doctors is carrying out technological research on formaldehyde-free bamboo and wood composite panels and intelligent moisture-proof furniture. "Xintan's industrial needs are highly consistent with our research direction." Academician Wu Yiqiang said. In 2024, the cluster's R&D investment reached 430 million yuan, 5 new provincial-level innovation platforms were added, the number of invention patents increased by 24%, and the sci-tech "engine" is accelerating.

“Technological breakthroughs are the core of competitiveness,” introduced the technical person in charge of Luly Wood Industry. The German Dieffenbacher Industry 4.0 production line introduced by the enterprise has enabled the oriented strand board production capacity to jump to the first place in Asia, Decorative Panels Production efficiency has increased by 5 times. In addition, cluster enterprises have participated in the formulation of 10 industry standards, and innovative achievements such as nanometer seamless edge sealing technology have filled the domestic gap.

Green innovation has become a unique competitive advantage. Luly Wood Industry converts bark and waste materials into biomass power generation, and slag is recycled into environmentally friendly bricks, with a resource comprehensive utilization rate of 100%. "We have achieved 'zero waste'," introduced a relevant person in charge of the company. In 2024, the cluster's energy consumption per unit output value decreased to 0.24 tons/10,000 yuan, and the comprehensive utilization rate of industrial solid waste reached 99.2%, both of which are at the leading level in the same industry nationwide.

Staff monitor the operation of the decorative oriented strand board production line through a fully intelligent production and manufacturing system.

Factor Ballast Activates Industrial Ecosystem

“It only took one month from signing to production. The Xintan speed shocked us,” said the person in charge of the Yingsheng Smart Home Furnishing project. When the project needed financing, the park connected with six departments in three days, implemented the "Xiaoxiang Caixin Loan," and helped the enterprise obtain 2 million yuan in financing.

This kind of service stems from Xintan's service philosophy of "no disturbance without incident, and immediate response when needed": "four lists" to clarify the boundaries between government and enterprises, "bright light system" to closely monitor project progress, and "five-in-one" mechanism (one project, one leader, one team, and consistent follow-up) to solidify responsibilities, allowing projects to land and run at an accelerated pace. In 2024, 3.2 billion yuan in industrial fixed asset investment was completed, with the growth rate ranking first in Yongzhou City.

Land and talent are the foundation for industrial development. The park has reclaimed 586 mu of low-efficiency land and built standard factory buildings for "ready-to-use" occupancy, becoming a provincial model of land-efficient development. Through "Spring Breeze Action" recruitment fairs and school-enterprise cooperation, 1948 technical talents have been provided to the cluster. Xiao Li, a graduate of Yongzhou Vocational and Technical College, said: "The companies here offer good treatment and opportunities to participate in cutting-edge projects, which is more rewarding than going to a big city."

The "super liaisons" at the Xindian County Industrial Development Zone Enterprise Service Center have become the adhesive for the industrial ecosystem: In 2024, they resolved 125 corporate problems, facilitated 1.2 billion yuan in financing, and organized 15 exhibitions to help companies secure orders. "Recently, we helped Lu Li connect with building material merchants in Vietnam, and now their monthly export volume has increased by 40%." said Liu Xinli, director of the center.

"Within 3 years, this will become the nation's first demonstration base for the entire 'forest panel furniture' industry chain." The person in charge of the Xindian County Industrial Development Zone pointed to the planning map: 300,000 mu of forest land will achieve a "cut one, plant three" cycle, the production capacity of oriented structural boards will exceed 2 million cubic meters, the proportion of smart home terminal products will increase to 40%, and the total output value will aim for 10 billion yuan.

Huang Yongying, deputy secretary of the Xindian County Party Committee and county head, said that the Hunan Modern Smart Home Industrial Park, with a total investment of 4 billion yuan, is under construction and will create an international-level smart home platform integrating R&D, production, and sales. New projects such as refined board processing and environmentally friendly lightweight building materials are continuously being added, driving the industrial chain to extend to smart home terminals.

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