Heze Unicom empowers Caoxianzhai Village timber industry to tackle difficulties and transform production

2025-03-28 Source: Perception of Shandong degree of heat: six thousand one hundred and seventy-three

In Zhuangzhai Town, Caoxian County, Heze City, driven by the digital engine of Heze Unicom, the traditional timber industry is undergoing a magnificent transformation from "sweat economy" to "fingertip economy". Through the innovation of gigabit network and e-commerce, local practitioners not only realized the butterfly change of sales mode, but also explored new paths such as live broadcast with goods, injecting strong momentum into industrial upgrading.  

Past hardships: the traditional journey of timber practitioners

In Xijiao Village, Zhuangzhai Town, Caoxian County, Heze, Jiao Baoxian is a senior practitioner in the local wood processing industry. Over the past 20 years, his experience is the epitome of countless practitioners in the past. At that time, the operation mode of the wood processing industry was very traditional. The purchase of raw materials depends on the practitioners driving their own minivans to find suitable sources of goods everywhere, and they often have to travel to many surrounding towns and even farther places. In this process, it will not only cost a lot of time and energy, but also bear the wind, the sun and the rain, bargaining with suppliers, only to strive for better raw materials and more reasonable prices.

The processing link is also hard. Simple processing equipment requires a lot of human operation. From cutting, polishing to preliminary molding, each process tests the physical strength and endurance of practitioners. Sales is even more difficult. Practitioners should take the initiative to contact buyers and send the processed wood to the factory one by one, or wait for middlemen to purchase it. The whole process is totally dependent on manpower and simple means of transportation, which is inefficient and full of uncertainty. At that time, the telephone was one of the few communication tools used for simple business communication. The network was not yet popular, and information access was extremely limited.

China Unicom helps: digital transformation of sales mode

Heze Unicom has made continuous efforts in network construction, which has brought great changes to the timber practitioners in Zhuang Village. Jiao Baoxian is one of the beneficiaries. When he got together in the Spring Festival, he excitedly shared his new change - opening an online shop to sell wood. Previously, he had to travel long distances to sell wood. Now, with the help of the upgraded network of China Unicom, he can easily complete transactions at home. Unicom's broadband has gradually upgraded from the original 2M to gigabit, and its mobile network has also developed from 2G to 5G. The sharp increase in network speed has made the operation of online stores smooth.

With a stable and fast network, he can easily handle orders, communicate with customers, place orders to purchase raw materials with his fingers, and logistics companies will also pick up and deliver goods from home according to order information. In this mode, the business volume is growing and the orders are endless. This change is not unique. In Jiao Baoxian's village, more and more people have started to set foot in e-commerce sales. Twenty or thirty people have made good achievements in online store management, as have the surrounding villages. Digital technology has made wood sales efficient and convenient, completely changing the previous sales model.

E-commerce expansion: multiple opportunities in the digital era

With the in-depth application of digital technology, Zhuangzhai timber practitioners continue to expand their exploration in the e-commerce field. Jiao Baoxian's family is a typical representative. He and his daughter jointly run two online stores. The online store in charge of his daughter has sold far more than the store in charge of him with novel pictures and timely updated videos. This made Jiao Baoxian realize the importance of digital marketing. He plans to further expand his business on Pinduoduo platform and open 4-6 online stores to sell plates of different specifications.

At the same time, Jiao Baoxian also focused on popular platforms such as Taobao and Tiaoyin. E-commerce sales not only broadened the sales channels, but also brought tangible economic benefits. Compared with the traditional sales model, the profit increased by about 10%, and cash transactions avoided the credit risk, and the capital flow was more smooth. Jiao Baoxian also saw the great potential of live broadcast with goods. Although he could not participate in the live broadcast in person due to his image and Mandarin problems, he decided to invest his daughter to take the lead and set up a professional team to carry out live broadcast sales, hoping to learn from the successful experience of Caoxian Daji Hanfu e-commerce live broadcast and open up a new market in the field of wood sales.

Production to be changed: the existing challenge of digital transformation

While remarkable achievements have been made in the sales link due to digital technology, the production link of the village and its surrounding individual processors is facing many challenges. At present, most processing households still use semi mechanized manual labor production mode, with low production efficiency and difficulty in ensuring stable product quality. Although some processors have realized the advantages of digital production and started to introduce digital processing equipment, the overall speed is slow.

In the process of digital promotion, large enterprises have gained more attention and resources, and received strong support in the application of digital technology, while a large number of individual practitioners have received few targeted digital solutions in the production process. Facing more than 20000 individual practitioners, how to provide appropriate digital production schemes according to their actual needs has become the key issue to promote the further development of Zhuangzhai's timber industry.

Future outlook: China Unicom leads the new journey of industrial digitalization

Although Zhuangzhai's timber industry has a long history and has a certain foundation and scale in the industry, there is still a big gap in digital application compared with industries with high degree of digitalization such as Daji Hanfu. Information asymmetry, high transaction costs and slow market response restrict its development. As the main force of network construction, Heze Unicom has played an important role in changing the life and sales mode of timber practitioners.

In the future, Heze Unicom will give full play to its technological advantages, increase the digital transformation of the production links of individual businesses in the timber industry with the help of the Internet of Things, cloud computing and other advanced technologies, help individual practitioners optimize product categories and structures according to market information, enable the development of small and medium-sized enterprises with digital intelligence, boost enterprises from "manufacturing" to "intelligent manufacturing", and help enterprises speed up their transformation, Vigorously promote the development of regional economy. This is where Heze Unicom fulfills the mission of central enterprises, and it is also responsible for helping local industries upgrade and achieving high-quality economic development.

From the traditional mode of "wind and sun" to the digital era of "moving fingers", the digital transformation of Caoxian village timber industry is full of hope and worth looking forward to. Heze Unicom will adhere to innovation driven, promote the improvement of quality and efficiency of the wood industry empowered by digital intelligence, and constantly make contributions to high-quality economic development.

Disclaimer: All content indicating the source of the manuscript is reprinted or registered and released by enterprise users, and reprinted on this website for the purpose of transmitting more information; If the reprinted manuscript and pictures involve copyright issues, please contact us to delete them. At the same time, for user comments and other information, this website does not mean that we agree with their views or confirm the authenticity of their content.