Innovate to Break Through, Act with Resolve | The 2025 China Wood Panels Golden Craftsman Ranking Voting Officially Starts: Leading High-Quality Industry Development with Brand Power

2025-03-10 Source: News Department of WOOD365.cn , Heat: 9611 Original

       In the double change period of “double carbon” strategy deepening and consumption quality upgrading, China's panel industry is experiencing a historic transition from scale expansion to value reconstruction. on March 10th, hosted by China Wood Industry Network, organized by BaoBao Rabbit, co-organized by LuLi Wood , title by Thousand Mountain Panel, sponsored by Yipin Millennium, Very Face, Newport Group, “Innovation Breaks the Game and Moves Forward” 2025 China's panel goldsmith list voting was officially launched. “Innovation to break the game, take advantage of the momentum to walk” 2025 China plate goldsmith list voting was officially launched. As the most influential annual event in the field of wood industry, this year's selection will focus on the industrial transformation under the background of the “double carbon” strategy, by accurately refining the “green manufacturing”, “intelligent upgrading”, “high-end customization”, “intelligent upgrading”, “high-end customization”, “high-end customization”, “high-end customization”, and so on. “” high-end customization ”three major industry keywords, systematic combing category development pulse, and promote China's sheet metal industry to green, intelligent, high-end strategic upgrade.

      As a witness and promoter of China's wood industry brand development, China Wood Industry Network carefully planned the “Goldsmith List” annual selection activities, always guided by the national brand strategy, continue to plough into the field of industry brand building. Past data show that the activity attracts more than 1,200 wood industry brands to participate in the annual average, through the “multi-dimensional display + professional review + network vote” innovative model, the cumulative total of 500 + enterprises to realize the brand value of the leap for the high-quality development of the wood industry to inject sustained kinetic energy, and has become an important engine of the industry's brand building and industrial change.

Brand Power Reconstruction: From Scale Competition to Value Breakthrough

     Currently, the sheet metal industry is facing dual pressures of overcapacity and consumption upgrading. Especially on the consumer side, the surge in demand for healthy home furnishings is driving an increase in brand value weight. Manufacturing companies lacking brand premium ability continue to face pressure on their profit margins, while companies with strong brand power can not only achieve differentiated pricing through technological barriers, but also establish emotional identification in consumers' minds. Supported by laboratory technology achievements, Rabbit Baby has launched high-end products such as zero formaldehyde ultra clean plates and dual effect antibacterial and antiviral plates, allowing the brand value to penetrate the entire value chain from raw materials to terminal services; The six dimensional zinc effect antibacterial graphene ecological board of Millennium Boat, through collaborative innovation between industry, academia and research, transforms technological barriers into perceivable health value labels for consumers, allowing brand value to be deeply demonstrated and continuously improved... It not only resists downward pressure in the industry, but also becomes a leader in promoting industrial upgrading. These cases confirm that brand power is not only a shock absorber for enterprises to cope with market fluctuations, but also the core driving force for continuous technological iteration.

Technological innovation and green transformation: a two-wheel drive for industrial upgrading

       In the field of man-made boards, technological innovation and green development has become an irreversible trend. The wide application of continuous flat-press production technology promotes the industry's production efficiency significantly, and in 2024, the new capacity of China's particleboard industry will account for 89% of the continuous press production line, and the capacity of a single line will exceed 800,000 cubic meters/year. At the same time, the breakthrough of environmental protection performance has become the key: Moganshan developed nano-formaldehyde-free plant glue, successfully replacing the traditional urea-formaldehyde resin glue, and launched the industry's first zero-carbon super solid wood multi-layer boards; Xingang Group and the University of bionic development of formaldehyde-free adhesive, to achieve the formaldehyde-free production of plywood, particleboard, fiberboard, and three kinds of boards, to meet the needs of children's rooms, schools and other demanding scenarios.

      In addition, the construction of green supply chain has become an industry consensus. Enterprises promote low-carbon transformation through optimizing processes, improving energy efficiency and recycling resources. For example, Wanhua Eco utilizes agricultural and forestry residues to produce formaldehyde-free panels, and Xinyang Industrial Cluster relies on leading enterprises to form a green home furnishing industry chain, with an annual production capacity of more than 600,000 cubic meters. These practices not only respond to the “dual-carbon” strategy, but also give the brand differentiated competitiveness through technical barriers.

Future direction: high-end, intelligent, global

     In 2025, the “dual-carbon” strategy and smart manufacturing are deeply intertwined. Under the impact of the wave of digitalization, traditional manufacturing thinking needs to be changed. If enterprises want to seize the first opportunity in the reconstruction of the global industrial chain, they must reshape the logic of competition with “brand thinking”, and promote the synergy between technological innovation and brand value.

   In this context, sheet metal enterprises should focus on three major development directions: First, increase R & D investment, and make every effort to overcome the technical problems of high-end sheet metal, breaking through technical barriers; second, deepen brand building, accurate differentiated positioning, in order to seize market share; third, actively practicing green strategy, build a low-carbon supply chain system, and comply with the trend of the times.

   In this value reconstruction that concerns the future of the industry, who is the innovator who takes the lead in breaking through the green technology barrier? Who can define the new standard of high-end plates?2025 China Plate Goldsmith List is not only a contest of strength, but also a vivid footnote of the transformation of Made in China to Made in China. Click to participate in the voting, and witness the rise of the new power of the industry!

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Editor: Fang Fen